“The O’Reilly boycott is a bad idea. Even if you hate the guy, think of it this way: It may end up energizing calls for advertising boycotts against the on-air talent you like, inspiring timidity among ad buyers who are already too timid. My preference—call it self-interest—is for advertisers to plac…”— Jack Shafer, politico.com
“I don’t know about you, but I consider Mercedes and BMW automotive experts whose ethical teachings should be regarded as suspect. The last thing I want is a mediasphere in which advertisers regain the power to determine what is acceptable fare and what is not.”— Jack Shafer, politico.com