“Even if they like it, people will remember the plot twist, the worldbuilding, the gimmick only until they find the next one. But they’ll never, ever forget a character they like.”— Sam Sykes, twitter.com
“Any story that’s driven by characters will always be met with some discomfort or ire. Characters are emotions and emotions are things we simultaneously crave and would rather not deal with.”— Sam Sykes, twitter.com
“It's weird when someone leaves a review that's 90% composed of how much they hated a character and you know that's incorrect. If they really hated them, they wouldn't have spent that much time talking about them.”— Sam Sykes, twitter.com