“Consumer choices might not be an effective solution to structural problems such as pollution, but it’s nice to feel like you’re making ethical choices. If nothing else, Millennials can buy the best water bottle they can afford and try their best to stay hydrated.”— Amanda Mull, theatlantic.com
“To focus on the objective price rather than on the subjective experience of consuming the good itself stabilizes my behavior toward it.”— George Ainslie, amazon.com