“What’s unusual with Mic’s approach on Instagram is that they don’t post anywhere near as frequently as you might expect. Their cadence on Facebook and Twitter is really high, often posting several times per day, but they choose not to repurpose or repost on Instagram.”— Benjamin Arnold, digiday.com
“We’re very beholden to exchanges. That’s where pretty much all of our revenue comes from. That means our brand has changed a lot. It’s a conundrum for us. We developed an audience of millions on a budget of about $50,000 a month. There was a lot of upside to being honest, and it created a huge emoti…”— Anonymous, digiday.com
“In two years, video will be a continued, enormous gamble with no clear payoff for publishers. There is obviously a ton of great video on the internet. But so much of the video created by so many publishers continues to be content that most people would rather just read, but it’s made as a moving pic…”— Ben Frumin, digiday.com
“The brilliance of socially distributed media companies today is that they’re not trying to fight an unwinnable war. The idea that we should take people to our owned and operated properties is frankly a losing strategy.”— Matthew Segal, digiday.com