“The story needs to be way more than just reach. They need to focus on audience data and insights and how is it going to impact my business.”— Emma Witkowski, digiday.com
“Digital advertising started with people putting banners on websites and targeting users based on what sites they were on. These sites had audiences people trusted, so they wanted to reach them. Then Google and other companies invented audience-based buying, which was all about cookies. Advertisers c…”— Dan Greenberg, emarketer.com