“Publishers can also sell ads inside Instant Articles. Might this be a viable publishing model? Probably not, but even if it were, Facebook could change its terms at any time. It is not Facebook’s responsibility to provide a new business model for news organisations. If they don’t like the terms, the…”— Tom Standage, pressgazette.co.uk
“We've started just recently supporting video and carousel ads for publishers who are using audience network within Instant Articles. Those are two of our best-performing ads on the audience network. And so enabling those for Instant Articles should also help publishers with monetization when they're…”— Dan Rose, poynter.org
“What we've seen now, as its been rolling out steadily over the last 18 months is that...in the U.S. and Canada, for our publishers who are publishing on Instant Articles, they're seeing a 25 percent lift in their articles being read on Facebook.”— Dan Rose, poynter.org