“At Hyundai we’re obsessed with how we make things 'better' and always follow that principle as our north star.”— Dean Evans, brandknewmag.com
“People have learned how to become influencers, so brands have to utilize influencers more all the time. What we loved about Influential’s model is it helps us sort through that, and in this case finding those 10 specific people that were perfect, not just for the vehicle, but for our brand and what…”— Dean Evans, adweek.com