“In the coming weeks, Instant Articles publishers will be able to add Like, Comment, and Share buttons to the bottom of their Instant Articles, and interactions with these buttons will be included in aggregate Like and Share counts.”— Yue Cai, developers.facebook.com
“When monetization is handled by the platform, brand is quantified as the incremental reach (and thus revenue) that a piece of content can get by being published under that brand. Then it becomes about the math: If brand reach = 130 percent, and journalist cut = 45 percent, then publish under brand.…”— Tony Haile, recode.net