“He describes Mondelez’s modern brand strategy as a “reach to relationship” evolution. In the age of direct-to-consumer brands, a set-it-and-forget-it wholesale retail strategy doesn’t work anymore, not even for cookies.”— Digiday Editors, digiday.com
“For 1 million followers, you could be paying $15,000 to a human influencer, and for 1 million followers on a meme account you’d be paying about $1,000.”— Tim Armoo, digiday.com
“These accounts “weren’t real people to begin with, so no brand or influencer’s real engagement will be affected. Marketing should focus on real results, and this purge will help that. I think there’s a huge gap between perceived audience and true influence, and this purge is the first step in bridgi…”— Bobby Palmieri, digiday.com