“One thing that I think we as an industry need to do is to truly understand what the distribution of impressions is. Because sometimes when you do a buy, some clients think they’re only getting O&O’s, but if there is a certain size of a buy that the O&O can’t fulfill than many of the publishers will…”— Susan Schiekofer, digiday.com
“The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to…”— David Hunegnaw, adage.com
“The reality was the American people were, if anything, enamored with Trump’s style and tone and could care less about facts and numbers.”— Kurt Bardella, observer.com