“Engagement is playing an increasingly important role in driving organic reach.”— Jennifer Lindenauer, digiday.com
“Facebook will have no chance to control what’s in News Feed if the only lever they have is traffic, because the only way to say we want influence over this content is if you have a lever of content and a lever of revenue.”— Jonah Peretti, recode.net
“The loser here is Facebook. I can’t imagine that taking off all this quality news content and replacing it with personal connections experiences will result in deeper engagement.”— Justin Smith, digiday.com