“There are companies that we work with that have direct relationships with showrunners. When we get pitched shows before they’re greenlit, we get established networks or studios that will bring us a show and say, ‘This doesn’t have any brands integrated. We might not even greenlight them if we can’t…”— Erin Vogel, adexchanger.com
“The Facebook content is overwhelmingly product reviews. That’s the only thing that works on Facebook. It’s Facebook’s problem that they made a very square box that only one type of content fits in...Whatever traffic [Facebook] sends you, it’s just not real. I would do the weird product review videos…”— Jon Steinberg, digiday.com