“YouTube won't demonetize Logan Paul & Twitter won't ban Trump because both are good for business. There's no good or bad in an Attention Economy - only more.”— Kevin McShane, twitter.com
“You see a higher follower count, or a higher retweet count, and you assume this person is important, or this tweet was well received. As a result, you might be more likely to amplify it, to share it or to follow that person.”— Rand Fishkin, nytimes.com
“Even if you snap the most beautiful photo in the world, it won’t matter or get any engagement if you share it in the middle of the night....The two key times that people will check Instagram is either in the morning after they wake up or in the evening going home after work.”— Tim Sae Koo, tintup.com