“Fake (social media) accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.”— NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN, nytimes.com
“Our media strategy is focused with only a few primary partnerships, such that our efforts can be laser-focused, hyper-targeted and our optimization immediate. For social media, we have a plan to drive demand utilizing targeted posts on Facebook and Twitter, with additional brand-building efforts on…”— Dean Evans, brandknewmag.com
“There’s always an expectation from brands that you will have an Instagram presence, but I don’t personally care because I’ve yet to see that it translates into anything real for me or the company.”— Kristiina Wilson, glossy.co