“Remember a year or so ago when everyone was talking about La Croix sparkling water as if it was some amazing new beverage?”— Cale Weissman, fastcompany.com
“Regular water has become simply undrinkable to me. Its off-putting flatness disgusts me. I yearn for the gentle kiss of my sweet coconut sparkler.”— Eve Peyser, vice.com
“LaCroix spotted an opportunity and maneuvered a strategy that swiftly took them from being an unknown brand to a beloved one.”— Marilsse Cepeda, countryliving.com
“You're such a fucking hoe. When the first time they ask you if you want sparkling or still? Are you trying to act like you was drinking sparkling water 'fore you came out here? You're such a fucking hoe.”— Kanye West, Lil Pump, open.spotify.com
“Now they’re coming for our plain sparkling water, too? Will they stop at nothing?”— Monica Reinagel, scientificamerican.com
“The running joke these days is that you know your startup is failing if it switches from LaCroix to Talking Rain”— Elaine Strauss, digiday.com