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Quotes tagged ‘Targeting’

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Kids today are growing up in a post-broadcast era, and because of this, it’s absolutely essential to find ways to teach an understanding of algorithms, recommendation engines, and targeting. Why does the internet look different to everyone, and what does that mean?

— tega brain, fastcompany.com

High-performing native advertising units combined with AI offer a deeper semantic understanding and granularity on campaigns. 2018 will see brands embrace this fully. In fact, by the end of the year, any platform or partner without an AI capability for ad targeting will start to look increasingly da…

— Dale Lovell, marketingweek.com

Audience-based planning is shifting from cookie-based to ID-based. Cookie-based planning has lots of problems: People change their devices, cookies get deleted and cookies are not available on mobile apps, et cetera. Consumer ID-based planning can bypass cross-device problems, and we can even connec…

— Peter Vandre, digiday.com

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