“One major mistake Schneider had seen was how companies confused supporting roles, like legal, human resources, and information technology, with product creation roles like design and development. Product creators are the true talent of any corporation, especially one claiming to bet on innovation. T…”— Scott Berkun, amazon.com
“The most dangerous tradition we hold about work is that it must be serious and meaningless.”— Scott Berkun, amazon.com
“Here’s why famous experts who write books never go back to regular jobs: regular jobs are hard. Regular jobs mean you answer to others. Regular jobs mean you do regular, often repetitive, things. Regular jobs mean you are not the center of attention and have to follow rules made by other people. Any…”— Scott Berkun, amazon.com