“Hold on a second. I’m like a two-out-of-ten on this. How strongly do you feel? I’m probably a six-out-of-ten, I replied after a couple moments of consideration. Cool, then let’s do it your way.”— Cap Watkins, blog.capwatkins.com
“You've got to start with the customer experience and work backwards to the technology.”— Steve Jobs, slideshare.net
“There's a trade off between capability and usability. This is, as far as I know, no one has figured out how to achieve maximum capability and maximum usability in the same device. There's a trade off. In prospect, capability seems way more important that usability. In practice, the reverse is true.”— Barry Schwartz, slideshare.net
“A Designers role is not only to make “pretty” things but to help push the business forward and facilitate decisions about the product.”— Clinton Halpin, medium.com
“On an agile team “Final” decisions aren’t made by the Designer, final decisions are distributed and discussed amongst the team.”— Clinton Halpin, medium.com