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Kayleigh Barber

6 quotes

From “Publishers Dig Into New Revenue Through Dining Experiences”

For non-epicurean publications, opening a long-term, food-based brand extension might seem a bit unusual. Even for epicureans, a 38,000 square-foot food hall represents a daunting investment.

Media Cliff Notes

From “Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print”

Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday.

Media Cliff Notes

From “How BuzzFeed has built a creators network for branded content”

Two years ago, a series of “Why I Left BuzzFeed” videos popped up on YouTube, with past employees complaining they were not allowed to create non-BuzzFeed content while employed by the company. The implication: BuzzFeed wasn’t creator-friendly.

Media Cliff Notes

From “BuzzFeed's SponCon lets display advertisers request editorial content for their target audiences”

Imagine an alcohol brand that wanted to reach female millennials who like to drink in the summer, love nail art and are interested in LGBTQA issues. With its new offering, internally called SponCon, BuzzFeed might take that request and ask its edit team to create five posts that align with the…

Media Cliff Notes

From “How Famous Birthdays is building a growing media company on the back of programmatic ads”

Famous Birthdays has found a niche: providing slimmed-down biographies and ranking the popularity of Generation Z social media stars and celebrities like Charli D’Amelio and Shawn Mendes.

Media Cliff Notes

From “'The information apocalypse'”

Over the past three months, the media industry has been dedicated to covering the global pandemic. In the past two weeks, a significant shift has been made to covering the George Floyd protests. Both subjects have dominated the news cycle and as a result, misinformation and false news have popped up…

Media Cliff Notes

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