"For people who have been on Reddit for years, the obtuseness..." — Arielle Pardes

Quote
Catalog

For people who have been on Reddit for years, the obtuseness is part of the appeal. It engenders a sense of belonging. If you can figure it out, you get to be part of the club.

— Arielle Pardes

The Inside Story of Reddit's Redesign

Reddit Digital Culture Design Belonging

More from Arielle Pardes

View all quotes

Quote
Catalog

Reddit’s ranking algorithm often pushed flash-in-the-pan controversial threads to the top…

Quote
Catalog

ON A RECENT morning in Los Angeles, Michael Medrano dabbed a teaspoon-sized glob of cold…

Quote
Catalog

It had to be fun to visit, too, but if you didn't like the photos you took there—well,…

Quote
Catalog

Visitors are allotted about 90 minutes to explore the museum, but it’s hard to imagine…

           WKM               &WK             W W         M      W      WWW WKW          W W            W           W       W K&W  WM  &WK  W
           W&W W WKW W WKW    W  W WKW WMW   W W WWW W W WW WWW  WW&   MW   &W   W W W &W WW W W W W   W W W  WW   W W W   M W&MWMWKW  W   W W WK
           W   W WKW W W W    W  WW &K WKW   W W WKW W W WW  MW  MMW   MWW W W   W W W MW WW W W W W   W W W WWW&  W W W   WK&&W  WMW W    W W WK
                                 WK

            WWM W        W                              W           K               KWW KW W&&          W &                         K               W
           W  W W WW W&W W W&W  WM   W&KMW MWW W&W WMKW&W    WM W&W W W W WKW W&W   WW   W WKM   WMW&W  W WW W&W WKW   W W WW&WW W& W W&W W&W    KW W&W WMW
           W  W W WWKW&W W WKW  WWK  W WWWKW   W W W W  W    WW W&W W W W W W W W   &WWW W M W   W W W KW WW W W W W   WW WWM&W  WWWW W W W W     W W W W&W
            K&    KK  K     K   K        K  KK  &            K   K            WWW    W      &                 &             K     K    &      W   K      M

           MWW                        MM                                 K   W
           W   WM& WW WW WM  MW W W   W W WM WW   &MW M W WW W W W WMM W&W  KW WM WW &WWMW   MWW W&W W W&W W WW  WWW  MMW W W W W&W W   W WWW   WMM  WMWW W W W WW&W  W
           W & WKWK& W & W&W MW WMW   W W W MKW&  W W WWKW  WW WMWKW WWK W   W W W  WW &K W  W   W W W W W WW  WW  W  K&W W W W W W W   W W WM  W W  WW  WKWWWW W&W WW
           W   W&M   M W W&K MM  W    W&M M  MM    MW  W  WW    W  MM  WMM   M M  WW          WW W&W W W&M   WW  WWW   MM W KMW M M W   M  WW   W  WWKK  & W W  WMW WK
                                K                                                                                K                                                  K

            WW W& WW M W M WW   M  M&   & K MM W    WKWW WW   W W W W W W WWW   WW WW WW   M W MMW   KWM WMW   WKW M M W&  MM     W WW  WW  WW  WW MW
           W   W W  WWWWWWKM W  W W W WWWW W W W    W W  WW    W  W MK MW W MW  W WWKWKK W WKM W WK  W W W W   WW& W W WW W W     WWWKWW  WW  WW&MWW
           WWW W &WW  W W    W  W W&W && W &MW W W  & KW WW   WWW WWW WWW KWW   W  WWK W WMW   W &   WMW W W   W M  W  WM MMW   WWK WMK&  WM  W WW W
                                W                                                                                  M

            & MW&  KK W&WW  K     K    W  KW WK   & WW      &   M   &     &WM    K  & W W &    &    WWW WMM WWW    K K  WW W W &K   &     W  &   M  K& WWM    WW
           WWM&W W WW&W M WWMWWK WKW W W   W W W W&W W  &W W&W W K W W W W W&  WKW WW W W WM  W&W   KWW MKW W  W  W W W WM W WW  WW MW    W W&W W KWK WWW W   WW
           WMW&& WWWWMWW W WM W  W&M W&W   W W W W&W W  && W&W WMW WMW W WMW&   W W W WKW KW  WKW   WWW WMW WWW   W W W WM W WMWWKW  W  WWW W&W WWW WWWWWWW  WWWW


           &WWW                       M M
           W    W W     W &WW WWW WWW W WWW&WWWWW
           WWMW W W W   W &WK WKW W&W W WWM&WW  W






                                                                                           &KKKKKKKKKKKKKKKKKKKK           KK&&MM&M&KKKKKKKKKKKKKKKKKKKKKKK&&&&&&&&&K

              } } }         }      *  * *   *     *   * *  * *    *               * *       } *             * *       *         }             }
              }           *     }           }       *   *  }          }                             *     *         }                 *
                                                    *   }      }              *                           *         }                       }
           }   }  }  } } *    *     *   **   }}      * *   } *    }         }    * * *  * *   }  * *    *  *  *    * * *   *  }   **        } }

                                                                         }             *                    }                        }
             }      *   * *       }           }   *            *         *                                  *                        *
               } *                          * *             }      }     }   }                *             }                  *             *   }
              }              }                 *                      *          }              *     *}     *      *                 }
                                                                               *
                      **             }                        }                                           }
                        *      *                                  }           *                                            *       }
                               *                          }                                    *          }       *
                                                      *     }                    }  } }                     }

                                 }                            }     }                                                    }
                                 }                                                }                               }      }                    }}
             }                       }                 }   *               }                                }            }
              }                  }              }                                       }                   }         }  }     }   *     }

                                                                                    *                                   }    }
                                   }                       }         }*  }                         }                                                      }
                }                                                                                                           }  }
                                    *     }           }           }                                                                }


                            *  }   }   }  *}   }
                   }                   }
                   }             }
                    }          }    * } * *}    ***





             }}        }}}}}}}}}}

                                V             U                       j               jo   o                              U j    o  VV
                o   U U               j       U       V         j        o      j U V V     o V j V     o   Uj  V     V     V                 U
              j     U     o                 j o V          VU         V     V   j     V     o V o   o   o                       UV            U
                                                                        U

           o                  oU                                      U U                             oo   U                                      U
                 j            VU          U               ojo      o j U         j    o         j     VV              j   V     j  o
            Vo          j U    j             o    U   U   Uo   U                 j              j     U         o   j    j           j   o    j        j
                U      U V o     U   V  U        V V  UVV     U   U jV Uj V V       j V  V o j   o V V  V oj   o V o    U  U  o  V  o   o U V      jU U o o

              j                         V                    V                o                      j     V              j         o   o
             j    V  U     Uo        U      o  j     j   j  V V                  V  V     o         o     j o  oV        j           j j j         oj    V           U
            U j       U o   j        U j           V j        V     U                 j  U        U     U                                          oo  jV      o
                  oV    j   j        j      V  o  V          Uj      U               U VooU  V        j    U    V     U    o         V   VU       j    jj     jj
                                                                                                                  U                                                U
                                o              o    j          V   V   Vj  oo                                  o  j    jV         o
           U     j        j  o    V  jVj   o            j      j   j j o j   V       j  oU  o V                       j   V           oU  jU         V
                   o             j V      j V j      U  V       U                       U               U           o      V o oo       Uj  Vo
                    j     UU            j            V  U  j             j   j    j   o     VU    V               U                     V   jj V  o
                                                                                                                    V
                                                                                                     U
           o j             U  jUjj   VU     j  j V      jUV  o o o V   UV      V   U U V U    j o              o  V o V   U j     VU        V j V j          o  o
                  o      U      j   U     j         V         V   U   V           V  V   o                    U           V     o  V    j      V             V  U
                        U V  V j            j   j   j                 V        U     U             j   j       j          V j       U              U
                                                                                                     j

                 j       j           o
                 U     V U   j       V
                 U     V U             j      jj UV
             j   j       j





               jjjjjjjj          jjjjjooooojjjjjjjjjjjjjjjjjjjjjjjjjooooooooojooooooojojo                       UUUUUUUUUUU                                          U

    K             M   K     &     K M         K     &

                                  M      &                   K

               &
                                             K

             K                                K
                                        K                      K
                                      K K               K   K  M

            &   K


                                                    K
               WW       &W  K        &          M KKMW&      K&MMWWK
                         W MWWW   W            KMKWM   K
                         WWWWWK WWW  &          &  KK&
             W           WWWWWWWW&   &    WWWW     K  &
                        WWWWWWWWWWW  K    WWWW          &&&&  &
     WWW W              WWWWWWWWWWW  KMWKWWWWWWKWM  K K &M&&K&&K
       WWWW             WWWWWWMMWWW   WWMWWWWWWW W         K   K
     WWWWWW            WWWWWWWWWWWW   WMWWWWWWWW&M         &WK K K&
      KMWWWW    W     &WWWWWWWWWWWW       &WWWW     K     WWWMK
        WWWWW   WW   WWWWWWWWWWWWWW         WW      WWWM &WW&KMW
         WWWWW  MW   WWWWWWWWWWWWWW                  MWWM&K    K  KM
         KWWW        WWWWWWWMWWWWWW      KMWWWWWK       &MWKK  W   M
          WM    &W&WWMWWWWWWWWWWWMW     KWWWWWWWM       &KK    K  K
         &MM   MWMWKKKK&WWW&&KK&&MW     KWWWWWWWW              MM K

           .                   :
    ,   .       :  .: ,.:         , ,.,. :.   :   , :  .:
              .        :         :
    , ,  , :   . ,: ,,  : :,, .  .  ,:... .  ., , :.:  ,   ,
                      :  :            ,       :   :  ,
        :  :     :   ,    :   , : , .          :   : ,
                 : ,   ,            ,  .:     ,

    :  ,: :: :.    .: .: :,  : ,,   ,        . ,   : .   ,:
                               :
      .,  .,, . :,,
        ,           .


    .,::,,,,,,:   ::,,..   ..   ...
    : :::::::      :,:,.
    ::,:,,,,,,: ::,,,.,
    : ::::::, .:,,,,,.. ,                                 .    ,
    ::        ,.,,,,..             :                         ,
    , ..      :.,,,...,,                       :   .
        ,  :  :,.    ,
    ..         :,,,                 .
            ,  :,:   ,              :
     ,      :,.     :               .          :
      .             .               .     .   .
    ::,,                            .     ::  ,.  .
    ::,::           ,               .
    ::: ,                           .             :
    ,   ,                           ,  .

     }    *  * <     } * *   *  }  } <     <         *  }
       <     }    ~       ~ ~ ~             <            ~
        }}  }*   *~}}*  }}    **<   }}~ * } *}<<<  ** } <
     * <~ ~  <  ~  *  <  ~   <  } }      ~ ~~    <   <~ * ~ <*
     * *<} <<<   ~   } *  } < * <**  *   < ~~} * * }   <~<}~}  < *}
    <  < *  <  }*     ~*}< <<~ ~ * < << ~} ~~ ~ }*} * ~<~~~}~< }  <
    <~**~~*< }~~* }   <   ***   *< ~ *}  ~}  *  <*   <*<}~<*
    }~* } *~  }}   ~  *   << <  < }*}<<<<<<~<< ~*  }  < <  ~
     <}     ~    *   *  ~  ~~ *  ~}}  ~  ***< <  << ~  <~  <}<
    } }     <    }}  }**    *      **~   } }*<*< } }**~}  ~     }
    <*         <
     }    <       }


                 ~      <<          <        }}}}*
     ~       ~<  *~        *  <
               ~        } <    *    <                             **
     ~                         <   ~}                    ~  }   }*
      ~~ ~*                       ~ }          }        < *}~ < } *
        } ~*}}                     *<               *          *<
          < <~                      ~                           }~
            ~~~    ~   ~
             ~<   *~<                                }        }
    <             <<                 * * <      ~ }<    }         ~
    ~~       }    }<                 *<    <   ~  }
               }  *                  }~*}       }* <
             <  ~                     ~           ~} }        *
       ~                              }~           *}~*       *
     ~~~    }                         *          }} * }       *    }

      Vjoj  U o V  oj   j V   V  j    jV Vo U  j UUU  jj j

    oUjV  Uo   jV     V   oojU     o   j   V     Vj  U j  VUo
                               j
    U o   j     o o o   V  o j o   j   oj V     j   o j      jj U
      V   o  V    o j                  o  j                   V UV
                     U   o   oU   j         j  j    o
       j o      jjj  o j V  o j  U               V  oo o jj
         j     o  j                             o
     V ooVVo VoV   VV   Vjjo jj Uoj       j     U V      o o o

    o oo j j VUo o o


               jU                    ojjjjjjj     oU ojjoooooooVVVj
                             j U    j UUUUUVVVoo U     VUUUUU
                                 V V UVVVVVVooo     jUU UUUUUVojoj
             j                        VVVVVojojo jj   Uo          oV
        j  jU           U             UUVV    j Voo VV V         o V
     V   U                            VVVV    U      jjU    oU   joV
    o                              U              oU V U          oo
      j             oo             o o          U UUoUVUVUU UVV jjoj
    o      j                       j V            jjo oUVoU     o  j
               j V   o             o  U j        j   ooV U     oVo
       o       U                   o   UUo      UV o    o       UoUV
        V                          V     j  VV      V      UVUj oV
                 U                 V j  o        V  o VU     U  oUU
         o  o                      U o           o     V   UVV  oV V
              U                    o j             j j oVVUojj   j