“Today emoji are used and loved by a lot of people. They’re internationally successful for the same reasons they were successful in Japan in the late 90’s and early 00’s—in addition to being useful shortcuts for nouns for everything from “Partly Sunny” to “Gas Station”, they act as emotional intermediates. Perfect for asking your crush what they’re doing without, you know, really talking to them. Because that’s scary.”
More from Colin M. Ford
“As a type designer I sort of see this as if everyone in the world decided in 2010 that…”
“As a type designer I sort of see this as if everyone in the world decided in 2010 that…”
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“You want to know what are the norms so you don’t design confusion. But then there’s some…”