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Colin M. Ford

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All Design (6)Type (6)Emoji (6)TypeThursday (2)

Today emoji are used and loved by a lot of people. They’re internationally successful for the same reasons they were successful in Japan in the late 90’s and early 00’s—in addition to being useful shortcuts for nouns for everything from “Partly Sunny” to “Gas Station”, they act as emotional…

Design Type Emoji

Today emoji are used and loved by a lot of people. They’re internationally successful for the same reasons they were successful in Japan in the late 90’s and early 00’s—in addition to being useful shortcuts for nouns for everything from “Partly Sunny” to “Gas Station”, they act as emotional…

Design Type Emoji

From “Considerations When Designing Your Own Emoji: An Interview with Colin M. Ford of Hoefler & Co. — Type Thursday”

I guess if you draw one smiley face, you get the other smiley faces, but a lot of emojis don’t follow each other as formally as type does quite yet. The main suggestion I have is to choose a couple essential emojis from each set to develop a style.

Design Type Emoji TypeThursday

You want to know what are the norms so you don’t design confusion. But then there’s some beautiful emojis that you’re free to do whatever you want. For instance, like the alien emoji. If you look across all of the sets that it exists in, there’s a wonderful, weird variety of them.

Design Type Emoji TypeThursday

From “Emoji: Looking Good! — Making Faces (and Other Emoji)”

As a type designer I sort of see this as if everyone in the world decided in 2010 that Helvetica is going to be the only acceptable rendering of the alphabet. The Apple emoji style is one choice, not the only choice.

Design Type Emoji

As a type designer I sort of see this as if everyone in the world decided in 2010 that Helvetica is going to be the only acceptable rendering of the alphabet. The Apple emoji style is one choice, not the only choice.

Design Type Emoji

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