“Back in 1957, a guy named C. Northcote Parkinson observed that people often give disproportionate focus to trivial projects at work. For instance, Parkinson observed a team that was creating a nuclear power plant. During the planning stages, a big debate broke out about the design of the shed where employees would park their bicycles. Instead of arguing about the details of power mechanisms, cooling systems, or waste fuel storage, it seemed like everyone’s focus was on what material should be used for the bike shed roof.”