“The age of cable news changed our media distribution model by creating a 24 hour news cycle, which meant finding more information and more analysis (THE SUMMER OF SHARKS!) to keep viewers watching. The age of digital news has changed the distribution model in a much larger way: news consumers have transformed into news distributors, spreading the media’s work across their networks. It is a new and powerful dynamic, but instead of finding more information to share, media must optimize the way they present news so that consumers do their part and distribute it.”