“The crisis of graphic design which we will have to address and that is the notion that when this is your world, you move from a reality where under modernity the viewer is an observer of reality to the new paradigm where you are the protagonist of reality. You are the camera that can move in any direction you are the one who speeds up or slows down time, you select the content you want to see, you scatter the architecture of the world if it's no longer relevant to you. That's how we use the internet but that's also how increasingly we're viewing on normative modes of reality as well, and so as designers we need to work together to find solutions to how we build our studios that can operate in this paradigm but also towards one that still privileges an audience who view themselves as protagonists with wonders worth seeing and dreams worth aspiring to and not give up to the notion that this is now a world in which graphic design has been written out of the picture.”