“The crisis of graphic design which we will have to address and that is the notion that when this is your world, you move from a reality where under modernity the viewer is an observer of reality to the new paradigm where you are the protagonist of reality. You are the camera that can move in any dir…”— David Rudnick, youtube.com
“Over the long-term, only innovation will enable advertisers to meet evolving customer expectations and demand.”— Jeff Lucas, adweek.com
“Pokémon Go turned into the first huge AR (Augmented Reality) vehicle and it’s now teaching the population about the technology — the general population now understands what AR is, and some of its potential.”— Daniel Lopes, medium.com
“It’s fun for the occasional tech demo, but now we know the real reason that Google Glass, and other augmented reality solutions, have failed to catch on. The future they’ve promised us will eventually turn into the same nightmare that surfing the web has become—a sea of intrusive ads and countless a…”— Andrew Liszewski, sploid.gizmodo.com