"The aesthetic quality of a product is integral to its useful..." — Dieter Rams

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The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

— Dieter Rams

Good Design is aestethic

Design Product Design Principles of Good Design

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Weniger aber besser. (Less but better.)

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Less, but better - because it concentrates on the essential aspects, and the products are…

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Design makes an important contribution to the preservation of the environment. It…

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Nothing must be arbitrary or left to chance. Care and accuracy in the design process show…




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