“I don’t mind being attacked. I use the media the way the media uses me— to attract attention. Once I have that attention, it’s up to me to use it to my advantage. I learned a long time ago that if you’re not afraid to be outspoken, the media will write about you or beg you to come on their shows. If you do things a little differently, if you say outrageous things and fight back, they love you. So sometimes I make outrageous comments and give them what they want— viewers and readers— in order to make a point. I’m a businessman with a brand to sell. When was the last time you saw a sign hanging outside a pizzeria claiming “The fourth best pizza in the world”?! But now I am using those talents, honed through years of tremendous success, to inspire people to think that our country can get better and be great again and that we can turn things around.”