“We’re not trying to push people a certain way and one of the things we’ve been absolutely paranoid about is not patronising them.”— Namrata Kamdar, couriermedia.co
“The rules of engagement in traditional marketing are over. Whether you are creating a brand, building one, or running a big one, you’d better understand social media, because there is a seismic shift in how people are gaining access to information and, as a result, how they are behaving.”— Howard Schultz, hbr.org
“I feel like for the newer brands, we’re creating identities that are really tools for social.”— Simon Endres, fastcompany.com
“Become great the boring way. The obsessive way. Watch 100 stars be born that aren't you. Learn to be cool with it.”— John Mayer, instagram.com
“There is too much motivation to become a brand and not enough to become great at something.”— John Mayer, instagram.com
“Don’t ever think the name is the thing, because there is only the thing itself, and the names are just tricks, just tricks to help you remember them.”— Gabriel Tallent, amazon.com
“A brand wants people to aspire to its product. To a brand, their product is the customer’s goal. But people don’t aspire to products. People aspire to feelings that products give them. This is true for everything from candy bars to sports cars to cloud-based document storage solutions.”— Steve Bryant, medium.com
“It's always nice to know that people think my brand is genuinely monotone and uninterested.”— Grace Helbig, youtube.com
“Just remember: Getting in front of a huge audience won't grow your business if it's the wrong audience for you.”— Karen LeLand, The Brand Mapping Strategy, amazon.com
“Mark Twain, another American icon, is a great example of this. His fans loved him during his lifetime because he shared his constant imperfection and evolution, along with his changeless trademark wit. The comfortable, frizzy-haired, cigar-toting wisecracker in a white suit dates only from the very…”— Beth Comstock, medium.com
“What is my talent? Well, a bear can juggle and stand on a ball and he's talented, but he's not famous. Do you know what I mean?”— Kim Kardashian, theguardian.com
“Your business, and your brand must first let people know what you care about and that you care about them.”— Donald Trump, twitter.com
“Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different things. I think ‘brand’ is one of those words that is widely used but unevenly understood.”— Jerry McLaughlin, forbes.com
“Today, consumers’ attention may be the scarcest resource in this new world order. Without gatekeepers, anyone can create and broadcast media. As a result, consumers are over-messaged and exhausted.”— Timothy Ingram, medium.com
“I’m the only boss in the world who boosts a person’s future status by firing them.”— Donald Trump, amazon.com
“I don’t mind being attacked. I use the media the way the media uses me— to attract attention. Once I have that attention, it’s up to me to use it to my advantage. I learned a long time ago that if you’re not afraid to be outspoken, the media will write about you or beg you to come on their shows. If…”— Donald Trump, amazon.com