“Consider this: Never have so many had to communicate so much complexity to buyers who’ve had so little attention and so many filters and roadblocks at their disposal. If you’re selling in our world you feel it every day: the unreturned emails and calls; the sure-thing deals that slipped away; the in-person enthusiasm followed by radio silence; the ambivalence and uncertainty in your pipeline. It’s not you… it’s the world we live and sell in today. But the solution? Yeah, that’s you. Own it”