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"Weaving together threads of capitalism, canny marketing, int..." — Harling Ross

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Weaving together threads of capitalism, canny marketing, internet lore, class anxiety, sexism and the “treat yo’ self” industrial complex, the story of how the drink came to be a simultaneously hated and adored fixture of fall is not something to be celebrated so much as it is something to be closely examined — as a mirror for ourselves and the world we’re living in.

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