“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple: consumers trust their friends more than they trust brands. Therefore, to post branded content effectively, you have to engage with your followers as a friend, not as a brand. Post content that fits your vibe, in a way that feels authentic, and your followers will engage favorably, irrespective of brand involvement.”