“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple:…”Tagged: Influencer Marketing, Marketing
“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”Tagged: Predictions, Advertising, Marketing
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”Tagged: Predictions, Advertising, Marketing
“Use your talent and following for good – create things that are meaningful to you and only work with brands that align to yours.”Tagged: Influencer Marketing
“Your early clients are your most important clients. Over deliver. Give them twice as much value as you promised them.”Tagged: Business, Clients, Finding Freelance Work
“We connect quality-focused brands to the best creators in the world.”Tagged: Influencer Marketing, The Hub, Hub
“At moments, you’re a visionary who sees things no one else can. At other moments, you aren’t growing fast enough, your product is breaking, and your idea is a farce.”Tagged: Tech, Startup Culture, Entrepreneurship
“When I tell people I started a SaaS platform for micro influencers their eyes glaze over. So let me try this instead: I am starting a beekeeping co-op.”Tagged: Influencer Marketing
“If the ‘Whole Foods renaissance’ taught us anything, it’s that sustainability is more than a buzzword – it’s the future.”Tagged: Instagram Influencers
“James Cole is the founder and CEO of H Collective,a marketing company that connects quality-focused brands to the best creators in the world.”Tagged: James Cole, Who Is James Cole
“The reality is that the old school, Mad Men style approach to advertising doesn’t work anymore.”Tagged: Influencer Marketing, Business