“Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media campaigns, according to a study set to be presented today by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference in New York...

Nielsen Catalina Chief Research Officer Leslie Wood was quick to point out that the differences between magazines and digital video were all about pricing. Magazines had the lowest cost per thousand impressions (CPM) in the study, and digital video the highest.”