“As an advertiser, I must tell you ads are dead. The future is about things people want, not things they have to endure.”— Lou Paskalis, wsj.com
“Much of Alphabet’s revenue growth during the quarter came from the sites Google owns, such as its search engine and YouTube, rather than its network, through which it places advertising on sites and apps owned by other companies. Revenue from Google sites grew 24% during the second quarter, compared…”— Jack Marshall, wsj.com
“Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.”— John Herrman, Stephanie Losee, nytimes.com
“With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one an…”— John Herrman, nytimes.com
“Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.”— Jack Neff, adage.com
“Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.”— Jack Neff, adage.com
“Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...”— Jack Neff, adage.com
“Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media campaigns, according to a study set to be presented today by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference in New Yo…”— Jeff Neff, adage.com
“"TV as a traditional medium is still important," said Rich Lehrfeld, senior VP-global brand marketing and communications, American Express. "When we run a heavy TV schedule, we see a lift in sales and product awareness. We need to run two weeks of digital to get the reach of one day of broadcast."”— Rich Lehrfeld, adage.com
“In television, four large media companies account for half of all cable advertising, according to an analysis by the digital-media analyst Matthew Ball. They are Time Warner, Disney, NBCUniversal, and 21st Century Fox. But just two companies, Facebook and Google, account for half of all digital-medi…”— Derek Thompson, theatlantic.com
“The entire net growth in digital advertising is happening in mobile. Since 2011, desktop advertising has fallen by about 10 percent, according to Pew. Meanwhile mobile advertising has grown by a factor of 30, reaching about $32 billion in 2015.”— Derek Thompson, theatlantic.com
“U.S. advertising is declining as a share of GDP. Total national ad spending, as a percentage of the economy, has fallen by a third since 2000 and now hovers near its lowest levels since the end of World War II, before the rise of television.”— Derek Thompson, theatlantic.com
“Revenue from [television] ads increased more than 60 percent a year for the first five years of the decade, so that by 1955, television accounted for nearly 20 percent of total U.S. media advertising.”— Derek Thompson, theatlantic.com