“When you say fear of the unknown, that is the definition of fear; fear is the unknown, fear is what you do not know, and it's genetically within us so that that we feel safe. We feel scared of the woods because we're not familiar with it, and that keeps you safe. Over the course of history, the people who are not scared go into the woods and are mauled by a bear, are not going to survive. It comes from making things familiar to you unfamiliar to you. I like to do very gentle things to make you unfamiliar, rather than blood on the walls, that kind of thing.”