“We have found that players like communicating via their digital devices. So with the help of our technology partner, we came up with an app that allows us to send short clips of analysis to individual players or groups of players from different parts of the team. Every player gets a couple of examples of him doing things well and badly straight after the game. They can look at it on their own time and also check their performance data. That's much more useful than showing a 90-minute video tape, as they used to in my time.”