"Remember, the people who tried synergy strategies before you..." — Paul B. Carroll

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Remember, the people who tried synergy strategies before you and failed weren't idiots. A lot of very smart people have lost a lot of money because of the siren suns of synergy. Just because synergy play makes sense at first blush doesn't mean you want to join the list of failures.

— Paul B. Carroll

Billion Dollar Lessons

strategy

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The problem with the Silicon Vally is that we tend to confuse a clear view with a short…

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The synergy may exist only in the mind of the strategist and not in the mind of the…

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Marketing is when you lie to your customers; market research is when you lie to yourself.




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