“The synergy may exist only in the mind of the strategist and not in the mind of the customers.”
More from Paul B. Carroll
“From a distance, everything looks easier. But once you move into a new market, you're no…”
“Remember, the people who tried synergy strategies before you and failed weren't idiots. A…”
“The problem with the Silicon Vally is that we tend to confuse a clear view with a short…”
“Marketing is when you lie to your customers; market research is when you lie to yourself.”