To Google, Auletta's book is just a series of ones and zeros—and not very many of them, compared with a movie. To Auletta, those ones and zeros were exceptionally expensive to create—at least in terms of time—since the technology that has revolutionized the cost of distributing text hasn't dramatically changed the nature of writing it. Reporters can access online databases and interview sources by Skype, but they still have to read documents and ask the right questions. In cases like this, 'information wants to be expensive.'

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