“Syndication of influencer content will continue to be a trend because it makes no sense to just pay influencers for content creation. Influencers are the new publishers, and we want to leverage that. Publishers still have value, but their pricing model doesn’t evolve fast enough. If I can find the s…”— Megan Jones, digiday.comTagged: Influencer, Marketing, Media
“Advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts. This turns to be a cheaper alternative to branded content purchased from major publishers.”— Yuyu Chen, digiday.comTagged: Marketing, Media, Influencer, Content Marketing