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Quotes tagged ‘Influencer’

(8 total)

How social media, FaceTune, and plastic surgery created a single, cyborgian look.

YouTuber and mental health advocate Joey Kidney is starting important conversations around self-care, depression, and anxiety. This is what he has to say.

— Joey Kidney, collective.world

Age also plays a role. While older people might sneer at the term influencer, to teens, it’s an aspirational job title.

— Taylor Lorenz, theatlantic.com

Chrissy Teigen catapulted her career by being the most relatable person on the internet, and her unfiltered candor has landed her some of the most lucrative endorsement deals.

— Jeanette Settembre, marketwatch.com

Comments should represent about 2 percent of total engagement on Facebook, Instagram and Twitter.

— Shareen Pathak, digiday.com

Syndication of influencer content will continue to be a trend because it makes no sense to just pay influencers for content creation. Influencers are the new publishers, and we want to leverage that. Publishers still have value, but their pricing model doesn’t evolve fast enough. If I can find the s…

— Megan Jones, digiday.com

Advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts. This turns to be a cheaper alternative to branded content purchased from major publishers.

— Yuyu Chen, digiday.com

The future of marketing isn't in engaging influencers for over-staged, over-styled, made-to-look-authentic branded content. It's an incredibly deceptive tactic, sure to follow a downward spiral from initial excitement to the ultimate letdown. The future of marketing must be one where brands look to…

— David Hunegnaw, adage.com

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