“The market for ad impressions is a lot like the market for used cars. Think of lemons, where the buyer of the used car knows a lot less about what’s inside it than the seller. Information asymmetry creates a real problem when there is a lack of transparency, or what we call in economics a moral haza…”— Andrew Shebbeare, adexchanger.comTagged: The Present Of Media, Google, Ad Blocking
“Ad blocking is a bit like polluting the planet or overfishing the oceans. It’s a little like what economists call the tragedy of the commons. Individual actors do what is independently rational for them according to their own self interests at the expense of the common good and the resource gets dep…”— Andrew Shebbeare, adexchanger.comTagged: The Present Of Media, Google, Ad Blocking