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Quotes tagged ‘The Present Of Media’

(48 total)

The owner of the Daily Mail, the publisher that bought Elite Daily in January 2015, says the New York-based startup has been a bust, and has written down all of its investment in the money-losing company, citing ‘poor performance.’ It is taking a $31 million loss in the process.

— Peter Kafka, recode.net

Reports at the time of Elite Daily’s sale pegged the price at $40 million to $50 million. But a financial report from the Daily Mail and General Trust says the company paid 17.6 million pounds for the company — about $26 million dollars at 2015 exchange rates. It’s possible that retention bonuses or…

— Peter Kafka, recode.net

Starting in the middle of next year, Facebook will stop showing users more ads in their news feed, the tactic it has been using to juice revenue growth for the past two years, the company said Wednesday. As a result, advertising growth will ‘come down meaningfully,’ Chief Financial Officer Dave Wehn…

— Deepa Seetharaman, wsj.com

The fact of the matter is that Facebook is a whole lot closer to a common carrier or infrastructure than any information-providing service we have seen before.

— Ben Thompson, stratechery.com

ESPN and CNN have found that viewers are more likely to tune in when networks cover the same major storylines over and over.

— Derek Thompson, theatlantic.com

An economic franchise arises from a product or service that: (1) is needed or desired; (2) is thought by its customers to have no close substitute and; (3) is not subject to price regulation. The existence of all three conditions will be demonstrated by a company's ability to regularly price its pro…

— Warren Buffett, berkshirehathaway.com

In a meeting with newsroom staff, Guardian Media Group CEO David Pemsel called the changes a "course correction." Eamonn Store, CEO of The Guardian's U.S. operations, told staff that the changes were due in part to low ad sales and to revenue projections that are "not enough to maintain our current…

— Eamonn Store, David Pemsel, Peter Sterne, Joe Pompeo, politico.com

The study also explored the relationship between page speed and revenue. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

— Google, doubleclickbygoogle.com

We've started just recently supporting video and carousel ads for publishers who are using audience network within Instant Articles. Those are two of our best-performing ads on the audience network. And so enabling those for Instant Articles should also help publishers with monetization when they're…

— Dan Rose, poynter.org

What we've seen now, as its been rolling out steadily over the last 18 months is that...in the U.S. and Canada, for our publishers who are publishing on Instant Articles, they're seeing a 25 percent lift in their articles being read on Facebook.

— Dan Rose, poynter.org

Much of Alphabet’s revenue growth during the quarter came from the sites Google owns, such as its search engine and YouTube, rather than its network, through which it places advertising on sites and apps owned by other companies. Revenue from Google sites grew 24% during the second quarter, compared…

— Jack Marshall, wsj.com

Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.

— John Herrman, Stephanie Losee, nytimes.com

With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one an…

— John Herrman, nytimes.com

To many, VR is the ‘uber OS’ – the screen to replace all screens. But really, its capabilities are far more significant. If you own the VR layer the way Facebook owns mobile web, you control and administrate everything: identity, connection, payments, data, entertainment, information, interaction. I…

— Matthew Ball, redef.com

Fundamentally, the media industry has never had to distribute content through a platform that didn’t actually need that content to succeed. The power of Facebook and Snapchat comes from the eyeballs they already own and the social utility they already provide. Their embrace of video distribution com…

— Matthew Ball, Tal Shachar, redef.com

But contrary to popular thinking the real challenge here isn’t the monetization model, it’s leverage. What makes Facebook so powerful when it comes to content distribution is that it fundamentally doesn’t care. It doesn’t care which videos a user watches or likes, when and how they watch it, or real…

— Matthew Ball, Tal Shachar, redef.com

Distributing through any feed you don’t own, means modularizing your content, releasing control over the viewer experience, and giving up ownership of the audience. As a result, anyone pursuing the first two options will need to accept that revenues will be low, cannibalization significant, and payb…

— Matthew Ball, Tal Shachar, redef.com

The scale feeds of tomorrow will be far more powerful than the dominant video feed owners of today. Not only will they be bigger and more influential, they’ll also be more rare – which means life as a content producer will inevitably become less profitable and stable than it is today. Without feed o…

— Matthew Ball, Tal Shachar, redef.com

Few [of Big Media] will want to acknowledge the competitiveness of ‘less valuable’ content (this claim has been at the core of pitches to marketers and ad agencies, after all), let alone subject themselves to risk of unmanaged content adjacency (‘what if the next recommendation doesn’t align with ou…

— Matthew Ball, Tal Shachar, redef.com

The most successful curators will even begin commissioning content themselves. In many ways, the programmer-to-curator shift will appear to come full-circle. But the distinction is critical. Traditional creatives (though talented) gained cultural influence through their connection to insiders and ac…

— Matthew Ball, Tal Shachar, redef.com

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