“Though it’s clear advertising can work, precisely how it works is far cloudier.”— Adam Clair, reallifemag.comTagged: Advertising, Media, Marketing
“But contrary to the bromides from executives about what audiences really want, this ‘pivot to video’ is more about advertisers’ ongoing search for a sustainable ad format, one that doesn’t end up proving its own ineffectiveness or exhausting its novelty.”— Adam Clair, reallifemag.comTagged: Media, Advertising, Video, strategy, Business