“People trust their friends more than they trust brands; in an online purchase decision, authenticity is king.”— James Cole, adweek.comTagged: Predictions, Advertising, Marketing
“As more brands concede creative control and succumb to the inevitable reality–that in 2016, consumers have the power–influencer marketing will continue to grow as the single most viable form of marketing at scale.”— James Cole, adweek.comTagged: Predictions, Advertising, Marketing