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Letters From A Self-Made Merchant To His Son

Buy this newly revised version of the American classic and get the Kindle edition free! George Horace Lorimer was an American journalist and author. He is best known as the editor of The Saturday Evening Post. His Letters From A S

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George Horace Lorimer (4)

“Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.”

— George Horace Lorimer, amazon.com

Tagged: How To Think, Selling, Advertising

“But it isn’t enough to be all right in this world; you’ve got to look all right as well, because two-thirds of success is making people think you are all right.”

— George Horace Lorimer, amazon.com

Tagged: How To Think, Wisdom, Appearance

“Poverty never spoils a good man, but prosperity often does. It’s easy to stand hard times, because that’s the only thing you can do, but in good times the fool-killer has to do night work.”

— George Horace Lorimer, amazon.com

Tagged: How To Think, The Person You'll Become

“Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.”

— George Horace Lorimer, amazon.com

Tagged: How To Think, Selling, Advertising