Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.
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George Horace Lorimer
George Horace Lorimer (October 6, 1867 – October 22, 1937) was an American journalist and author. He is best known as the editor of The Saturday Evening Post. During his editorial reign, the Post rose from a circulation of several thousand to over a million. He is credited with promoting or discovering a large number of American writers, e.g. Jack London. 2Life Lorimer was born in Louisville, Kentucky, the son of the Rev. George C. Lorimer and Belle Burford Lorimer. He attended Moseley High School in Chicago, Colby College, and Yale University. In 1899 he became editor-in-chief of The Saturday Evening Post, and remained in charge until the last day of 1936, about a year before his death from throat cancer. He served also as vice president, president, and chairman of Curtis Publishing Company, which publishes the Pos
But it isn’t enough to be all right in this world; you’ve got to look all right as well, because two-thirds of success is making people think you are all right.
Poverty never spoils a good man, but prosperity often does. It’s easy to stand hard times, because that’s the only thing you can do, but in good times the fool-killer has to do night work.
Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.