“When you create an authentic brand that you believe in, you need to push yourself to think about what that brand really means, and that’s not limited to a product or industry. Go deeper. Think about its values, think about how it can be tweaked, reframed, and spun into something more interesting.”— Marc Ecko, amazon.comTagged: Branding
“Your relevance is about as relevant as the Earth is to the billions and billions of stars in the sky.”— Marc Ecko, amazon.comTagged: Relevance