“To paraphrase The Incredibles, if everything is outrageous, then nothing is.”— Katie Way, contently.com
“Ed Alzate: How is Mike pretending to be angry, scary, and unstable good for our website? Kyle Anderson: We've gotten tons of hits. Hits are good.”— Jack Burditt, Kyle Anderson, Christoph Sanders, imdb.com
“It seems to me that it would be in Facebook’s interest to share revenue and have more control over their platform. Part of my critique for Facebook is why they wouldn’t want to ensure of quality content on their platform by sharing revenue and it makes it harder for them to get rid of fake news and…”— Jonah Peretti, digiday.com
“Writing headlines people click is core to journalism. The best stories have no impact if they aren’t read. But a headline is a promise that needs to be fulfilled by article. Partly that’s ethics, but pragmatically people don’t share/spread articles that broke trust (clickbait).”— Mika McKinnon, twitter.com
“Now, before we begin, I must admit … I am part of the problem. I often write headlines tailored to get you to click. Why? Because I’m not a big enough deal to rest on my 'personal brand.'”— John Gorman, psiloveyou.xyz
“*Havin sex w/ buzzfeed employee* Me: I'm gonna cum. Buzzfeed employee: Here are 16 other things that will make you cum, you won't believe #9.”— Brandon, twitter.com
“I no longer want to read bad writing. Information is not the same as writing. Just because you can type, that does not make the result readable. Then again, writing, good writing, is rarely profitable, so the whole Internet is laden with link-bait, which I occasionally click on, illustrating that th…”— Bob Lefsetz, lefsetz.com
“The funny thing about clickbait as an idea is it's basically shorthand for: People really wanted to read this. Writing a really juicy headline to get people to read it, whether you got the substance or not, is not new to BuzzFeed and Upworthy. Is that gaming the algorithm? Was the algorithm of the p…”— Tarleton Gillespie, niemanlab.org